Coordinator of OIR Participate in Workshop on 'Creative News Content Creation and Communication in the Digital Media Era'

Between January 16-17, 2025, Ms. Kaewsai Lopetch and Ms. Jiraporn Taweekham, Coordinator of Office of International Relations, participated in a workshop titled "Creative News Content Creation and Communication in the Digital Media Era." The workshop was organized by the Public Relations Division of Rajamangala University of Technology Lanna (RMUTL) at Ruen Racha Resort, Mae Rim District, Chiang Mai, and RMUTL.

Associate Professor Dr. Uten Kamnan, Acting President of RMUTL, assigned Dr.Akksatcha Dungsupasin , Vice President for Student Affairs and Alumni Relations, to preside over the opening ceremony. Mr. Narit Kampangkaew, Director of the Public Relations Division, delivered the objectives of the event.

Key activities in the workshop included insightful lectures such as:

• "Digital Media with Newgen and Digital Normal" by Dr. Theerapat Tanpiriyakoon, Physician at Sriphat Medical Center, Chiang Mai University.
• "Applying AI in Proactive Public Relations and Organizational Communication in the Digital Era" by Professor Dr. Attakorn Kengpol, Lecturer at the Department of Industrial Engineering, Faculty of Engineering.
• "Building Networks and Organizational Communication with Creative Public Relations Media" by Associate Professor Dr. Jatturit Thongpron, Advisor to the Acting President of RMUTL.

Communication is a key factor that enables organizations to effectively convey information, news, and policies to the public, particularly in the digital era where technology and artificial intelligence (AI) play a significant role. The use of AI in public relations enhances the capability to create content and reach target audiences more precisely.

This workshop aimed to enhance the public relations skills of staff and students, ensuring they keep pace with modern trends. It also provided participants with foundational knowledge and an understanding of AI's role in public relations, alongside practical skills in utilizing AI tools for creating and managing content. Ultimately, the program encouraged the integration of AI to boost efficiency and creativity in public relations work, drawing significant interest from administrators and public relations personnel.